Target Audience

Target Audience Profile

The Bubblegum magazine readers will be young bubbly teenage females aged 13-16. These teenagers will be the confident, fashionable, lively type of "girly girls" who just love to gossip. The type of girl that “Bubblegum” would be aimed at would have a range of qualities such as being creative, playful, juvenile yet very clever. These girls are the type to have a gathering with their friends, would enjoy hours of gossip, and just have fun and banters all night with no worries on their mind. They love to dress to impress, be sophisticated and very fashionable to stay on trend even in high school. These girls like to copy their idols in what they wear, their style and even their daily life style. But these girls put their own mix of ideas to make their selves have a unique look and to stand out of the crowd and make a big scene. These teenagers are rebels and love doing their own thing and rocking out their personalities by the way they look.

The teenage girls would be in high school from year 8 up to year 11, with some starting their GCSE’s and older teens finishing them. The subjects that they would be learning are media, Graphics, Product design, law, music and Drama. These subjects are a fun, discussion and creative subject that reflect the girl’s personalities and this matches their needs and desires. These subjects will allow them to go on in life having a job which they can be imaginative, up to date with the latest trends and even being updated on everyday life discussions and problems and even being able to follow the footsteps of their idols. These girls would be living with their families and their relationship status would be single but having a boy on their mind which she would love to become a couple with.

These girls believe that they have to make a statement 24/7 and always stand out from the crowd. They would want others to look and stare and have all the attention on them. Even though these girls seem to have a very high maintenance, they are really cool and down to earth which enjoy everyday activates and sports, and they are really active and up for challenging obstacle that comes their way.  They love to keep fit and have the model body, but they all have the guilty pleasure of treating themselves to their favourite chocolates, milkshakes, crisps and even mouth-watering Ben and Jerry’s ice cream. These teens would always be at shopping centres, at parties but when it comes to school work they would be in their room with no distractions doing their work to the best of standards. The girls are passionate in fashion and music and love to stay up to date with the latest fashion trends, brands and even celeb looks.

Without Music these girls would be lost in this world. Music to them is like a little get away from reality when times get rough. It’s like a break from their daily lives of always being at the top; with music they feel equal with everyone else. Majority of the time, these girls would have their earphones in, music on loud and just rocking it out to their favourite artists and songs. They mostly listen to pop music and they are always listening to the top UK hits that keeps them talking and singing to with the other friends. Their favourite artists and bands are Justin Bieber, Cheryl Cole, Rihanna, Ed Sheeran, The Saturdays, The Wanted, JLS, LMFAO and the list goes on. These girls love the female artists as for they can relate to their style and personalities and the male bands would be eye candy for them. These songs are cheesy and very meaningful and the teens would be going through a love life which they feel like the song is about them. Music is another way for the girls to show their feelings.

These girls spend most of their time on social networking sites, on YouTube, listening to music on TV and of their iPod’s. When these girls are bored, they watch their favourite romantic comedy movies, such as “She’s The Man” and “The Cinderella Story” whilst having a guilty pleasure treat to satisfy their needs. They don’t currently read a music magazine as there is nothing that satisfies them, but they do like to look at fashion magazines and love shopping online.